Personalization
made right.

Redefining
context awareness.

A/B test
to perfection.

BASE SDK for Android allows you to personalize your application's content and UI to match every unique user's needs, patterns and real life behavior.

Achieve timely and contextual experiences with proactive features that make sense. Create action items based on real life events, and deliver the right experience at the right time.

BASE allows you to A/B test per segment, and not across all your users. Optimize your tests so you can learn how different users react to different changes, and offer every segment the right experience.

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Mobile is personal. Apps should be as well.

BASE allows your app to serve a different, tailor made experience for every user. BASE adds personal context to your app's messages and UI, and turn a good app, into AWESOME!